Journal of Marketing 1978

Marketing Abstracts

Walter Gross¹; John E. Mertes²

¹ University of Georgia · ² University of Arkansas at Little Rock

Abstract

Restricted accessAbstractFirst published October 1978Marketing AbstractsWalter Gross and John E. MertesView all authors and affiliationsVolume 42, Issue 4https://doi.org/10.1177/002224297804200414

DOI

10.1177/002224297804200414

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓