← Search Journal of Marketing 1945 Advertising and Marketing Opportunities in the Postwar Period Arno H. Johnson J. Walter Thompson Company DOI10.2307/1246322 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓