← Search Journal of Marketing 1943 Research in Marketing Completed and in Progress Ralph F. Breyer; Helen G. Canoyer; John H. Frederick; J. Harold Stehman DOI10.1177/002224294300700415 Sources openalex semanticscholar Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓