Journal of Marketing 1981

Marketing Abstracts

Walter Gross

University of Georgia

Abstract

Restricted accessAbstractFirst published March 1981Marketing AbstractsWalter GrossView all authors and affiliationsVolume 45, Issue 2https://doi.org/10.1177/002224298104500215

DOI

10.1177/002224298104500215

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓