Journal of Marketing 1940

A Method for Measuring Product Acceptance

Raymond Franzen; Darwin Teilhet

DOI

10.2307/1245446

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓