← Search Journal of Marketing 1946 Research in Marketing: Completed and in Progress Ralph F. Breyer; Helen G. Canoyer; E. R. Hawkins; Fred M. Jones DOI10.1177/002224294601000316 Sources openalex semanticscholar Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓