← Search Journal of Marketing 1949 Tabulation Planning Hugh Zielske Foote, Cone & Belding Chicago, Illinois DOI10.1177/002224295001400315 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓