Journal of Marketing 1961

A Credo to Replace Dichter's "Tenets"

Bertrand Klass

DOI

10.2307/1248963

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓