Journal of Marketing 1938

Analyzing the Radio Market

John J. Karol

CBS Corporation (United States)

DOI

10.2307/1246014

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓