Journal of Marketing 1965
Opportunities and Responsibilities of the Franchised Automobile Dealer
Abstract
This is a sophisticated discussion of the significant changes that have taken place in the automobile industry during the past few years, and the ones that are probably about to take place. If franchised dealers plan well with respect to the changes likely to come, they will have unusual opportunities for successful operation, as this article shows.
- DOI
- 10.2307/1249699
- Sources
- openalex