← Search Journal of Marketing 1949 The Lumber Wholesaler Sid L. Darling Secretary, National-American Wholesale Lumber Association DOI10.2307/1247915 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓