Journal of Marketing 1949

Advertising Ratios Planned by Large-Scale Advertisers

Roy W. Jastram

University of California, Berkeley

DOI

10.2307/1247168

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓