← Search Journal of Marketing 2002 Sheth Foundation/Journal of Marketing Award null null DOI10.1509/jmkg.66.2.0.18475 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓