Journal of Marketing 1980

Comments …

Robert J. Holloway¹; William Lazer²

¹ University of Minnesota System · ² Michigan State University

DOI

10.1177/002224298004400415

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓