← Search Journal of Marketing 1990 Creativity in Business Thomas L. Saaty; Michael Ray; Rochelle Myers DOI10.2307/1251878 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓