Journal of Marketing 1948

Opportunities in Marketing Research

Charles J. Dirksen¹; Lewis W. Forman²

¹ Santa Clara University · ² STS International

DOI

10.2307/1247480

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓