Journal of Marketing 1940

Advertising: Theory and Practice

L. E. Hoffman; C. H. Sandage

DOI

10.2307/1246577

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓