← Search Journal of Marketing 1952 Retailing Principles and Methods Ralph F. Breyer; Delbert J. Duncan; Charles F. Phillips DOI10.2307/1247558 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓