← Search Journal of Marketing 1956 Marketing Efficiency in Puerto Rico Taylor W. Meloan; John Kenneth Galbraith; Richard Holton DOI10.2307/1247356 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓