Journal of Marketing 1990

Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising

Terrence H. Witkowski; John Philip Jones

DOI

10.2307/1251765

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓