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Marketing Science 2019

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Romain Cadario1,2,3,4; Pierre Chandon5,6

1 Centre National de la Recherche Scientifique · 2 Institut d'Economie Scientifique Et de Gestion · 3 Lille Économie Management · 4 Université Paris Dauphine-PSL · 5 INSEAD · 6 INSEAD

Abstract

The effectiveness of healthy eating nudges in field settings increases as they shift from focusing on influencing cognition to affect to behavior.

DOI
10.1287/mksc.2018.1128
Sources
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