Marketing Science 2022

Frontiers: Supporting Content Marketing with Natural Language Generation

Martin Reisenbichler¹; Thomas Reutterer¹; David A. Schweidel²; Daniel Dan³

¹ Vienna University of Economics and Business · ² Emory University · ³ MODUL University Vienna

Abstract

Supporting Content Marketing with Natural Language Generation

DOI

10.1287/mksc.2022.1354

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓