Marketing Science 2022

Frontiers: Polarized America: From Political Polarization to Preference Polarization

Verena Schoenmueller^1,2; Oded Netzer³; Florian Stahl⁴

¹ Universitat Ramon Llull · ² Bocconi University · ³ Columbia University · ⁴ University of Mannheim

Abstract

This paper investigates whether the polarization of political ideology extends to consumers’ preferences, intentions, and purchases.

DOI

10.1287/mksc.2022.1408

Sources

openalex

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓