Marketing Science 2023

Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb

Andrey Fradkin¹; David Holtz^2,3

¹ Boston University · ² Massachusetts Institute of Technology · ³ University of California, Berkeley

Abstract

We study a field experiment of an incentivized review program on Airbnb and quantify its impact on reviewing behavior and market outcomes.

DOI

10.1287/mksc.2023.1439

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓