Marketing Science 2023

Pricing Strategy of Competing Media Platforms

Wilfred Amaldoss¹; Jinzhao Du²; Woochoel Shin³

¹ Duke University · ² University of Hong Kong · ³ University of Florida

Abstract

Competing media platforms’ equilibrium pricing strategies in the presence of cross-side externalities between consumers and advertisers and their endogenous homing decisions.

DOI

10.1287/mksc.2021.0092

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓