Marketing Science
2021
I Will Survive: Predicting Business Failures from Customer Ratings
Christof
Naumzik1;
Stefan
Feuerriegel2,1,3;
Markus
Weinmann4,5
1 ETH Zurich · 2 LMU Klinikum · 3 Ludwig-Maximilians-Universität München · 4 University of Cologne · 5 Erasmus University Rotterdam
open access
Abstract
This paper presents a novel method that uses online ratings to predict business failures.
- DOI
- 10.1287/mksc.2021.1317
- Sources
-
openalex
Cite