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Marketing Science 2023

Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube

Nils Wlömert1,2,3; Dominik Papies4; Michel Clement5; Martin Spann6,7

1 Vienna University of Economics and Business · 2 Institute for Operations Research and the Management Sciences · 3 Management Sciences (United States) · 4 University of Tübingen · 5 Universität Hamburg · 6 Munich Business School · 7 Ludwig-Maximilians-Universität München

open access

Abstract

A large quasi-experiment in Germany shows that user generated video streaming helps the niche but hurts big artists total music industry revenues.

DOI
10.1287/mksc.2022.0080
Sources
openalex

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