Marketing Science 2020
Competitive Imperfect Price Discrimination and Market Power
open access
Abstract
This article investigates how firms compete when they have the ability to set a personalized price to those consumers they can profile and a uniform price to those consumers they cannot profile; how this affects the incentives to supply data analytics to firms; and what, if any, policy recommendations can be provided.
- DOI
- 10.1287/mksc.2020.1234
- Sources
- openalex