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Marketing Science 2020

Competitive Imperfect Price Discrimination and Market Power

Paul Belleflamme1; Wing Man Wynne Lam2; Wouter Vergote3

1 UCLouvain · 2 University of East Anglia · 3 Columbia University

open access

Abstract

This article investigates how firms compete when they have the ability to set a personalized price to those consumers they can profile and a uniform price to those consumers they cannot profile; how this affects the incentives to supply data analytics to firms; and what, if any, policy recommendations can be provided.

DOI
10.1287/mksc.2020.1234
Sources
openalex

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