Marketing Science 2008

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Michaela Draganska^1,2; Daniel Klapper³; Sofia Berto Villas-Boas⁴

¹ Drexel University · ² Stanford University · ³ Goethe University Frankfurt · ⁴ University of California, Berkeley

DOI

10.1287/mksc.1080.0472

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓