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Marketing Science 2020

Consumer Protection on Kickstarter

Daniel Blaseg1; Christian Schulze2; Bernd Skiera3,4

1 Universitat Ramon Llull · 2 Frankfurt School of Finance & Management · 3 Goethe University Frankfurt · 4 Deakin University

open access

Abstract

This article investigates consumer protection on Kickstarter; it shows that broken price advertising claims pose a substantial, persistent, and unresolved problem.

DOI
10.1287/mksc.2019.1203
Sources
openalex

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