Marketing Science 2010

Commentary—Invited Comment on “Opinion Leadership and Social Contagion in New Product Diffusion”

David Godes

University of Maryland, College Park

DOI

10.1287/mksc.1100.0605

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓