Marketing Science 2021

Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry

Xiaolin Li¹; Chenxi Liao²; Ying Xie³

¹ London School of Economics and Political Science · ² Chinese University of Hong Kong · ³ The University of Texas at Dallas

Abstract

This study empirically examines the effect of copyright piracy reduction on writers’ creative productivity and customer care efforts using data from a digital publishing firm.

DOI

10.1287/mksc.2020.1275

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓