Marketing Science 2002

The Mission of Marketing Science

Steven M. Shugan

University of Florida

DOI

10.1287/mksc.21.1.1.162

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓