Marketing Science
2021
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis
Patrick
Bachmann1;
Markus
Meierer1;
Jeffrey
Näf2,3
1 University of Zurich · 2 Board of the Swiss Federal Institutes of Technology · 3 ETH Zurich
open access
Abstract
Context matters when modeling customer purchases and attrition in noncontractual settings.
- DOI
- 10.1287/mksc.2020.1254
- Sources
-
openalex
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