Marketing Science 2021

A Theoretical Analysis of the Lean Start-up Method

Onesun Steve Yoo¹; Tingliang Huang²; Kenan Arifoğlu¹

¹ University College London · ² Boston College

Abstract

This paper analyzes the build-test-learn cycle of the lean start-up method (LSM) using an analytical model to understand its microfoundation and how best to implement it.

DOI

10.1287/mksc.2020.1269

Sources

openalex

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓