Marketing Science
2019
Inference for Product Competition and Separable Demand
Adam N.
Smith1;
Peter E.
Rossi2;
Greg M.
Allenby3
1 University College London · 2 University of California, Los Angeles · 3 Fisher College
open access
Abstract
We propose a methodology that estimates the composition of separable demand groups using retail scanner data.
- DOI
- 10.1287/mksc.2019.1159
- Sources
-
openalex
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