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Marketing Science 2023

Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors

Frank Germann1; Stephen J. Anderson2; Pradeep K. Chintagunta3; Naufel J. Vilcassim4

1 University of Notre Dame · 2 Texas A&M University · 3 University of Chicago · 4 London School of Economics and Political Science

open access

Abstract

Female entrepreneurs perform significantly better when guided by a female—as opposed to a male—mentor.

DOI
10.1287/mksc.2023.0108
Sources
openalex

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