Marketing Science 2024

What Drives Demand for Playlists on Spotify?

Max J. Pachali; Hannes Datta

Tilburg University

Abstract

This paper estimates the drivers of playlist followers on Spotify using a panel data set for 30,000+ popular playlists and combines it with data on how prominently these playlists are featured in the Spotify app.

DOI

10.1287/mksc.2022.0273

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓