Marketing Science 2024

Choice Frictions in Large Assortments

Olivia Natan

University of California, Berkeley

Abstract

This paper studies how expanding product assortments on an online food delivery platform increases consumer acquisition but decreases purchase frequency among existing customers.

DOI

10.1287/mksc.2023.0415

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓