Marketing Science 1982

Technical Note—Simplified Estimation Procedures for MCI Models

Masao Nakanishi¹; Lee G. Cooper²

¹ Kwansei Gakuin University · ² University of California, Los Angeles

Abstract

Structural transformations of the MCI model are presented which make the model easily estimated using dummy variables with widely available regression packages. The MCI model is empirically shown to provide better predictive power than several other models of similar form, but ones which do not produce logically consistent market share estimates.

DOI

10.1287/mksc.1.3.314

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓