Marketing Science 2012

Editorial—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

Preyas S. Desai¹; David Bell²; Gary L. Lilien³; David Soberman⁴

¹ Duke University · ² University of Pennsylvania · ³ Pennsylvania State University · ⁴ University of Toronto

DOI

10.1287/mksc.1110.0697

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓