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Marketing Science 2023

The Design and Targeting of Compliance Promotions

Øystein Daljord1; Carl F. Mela2; Jason M. T. Roos3; Jim Sprigg4; Song Yao5

1 University of Chicago · 2 Duke University · 3 Erasmus University Rotterdam · 4 Intercontinental Exchange (United States) · 5 Washington University in St. Louis

open access

Abstract

This paper addresses how and when to extrapolate experimental results for normative policy analysis, particularly in the context of compliance promotions in which consumers can self-select into treatment.

DOI
10.1287/mksc.2022.1420
Sources
openalex

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