Marketing Science 2019

Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry

Ali Umut Guler¹; Kanishka Misra²; Vishal Singh³

¹ Koç University · ² University of California San Diego · ³ New York University

Abstract

We show that a horizontal merger can have differential price effects on customer segments depending on their supplier switching costs.

DOI

10.1287/mksc.2018.1103

Sources

openalex

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓