Marketing Science 2024

Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings

Luis Aguiar^1,2,3

¹ Ifo Institute for Economic Research · ² Zurich University of Applied Sciences in Business Administration · ³ University of Zurich

Abstract

This paper shows that movie crowd reviewers provide evaluations that are biased against movies with a stronger female presence relative to professional critics.

DOI

10.1287/mksc.2023.0236

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓