Marketing Science 2020

Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts

Cristina Nistor; Matthew Selove

Chapman University

Abstract

This paper develops a model in which a supply relationship can sustain higher effort levels if firms use cross-subsidized pricing.

DOI

10.1287/mksc.2020.1237

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓