Marketing Science 2008
Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later
Abstract
The goal of this brief note is to provide the reader with an appreciation of how this paper was initially conceived, to state what I think are the paper's key insights, and to outline a few of the many challenges and opportunities that still exist in studying channel management issues.
- DOI
- 10.1287/mksc.1070.0340
- Sources
- openalex