Marketing Science 2002

Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach”

Stephen J. Hoch¹; Eric T. Bradlow¹; Brian Wansink²

¹ University of Pennsylvania · ² University of Illinois Urbana-Champaign

DOI

10.1287/mksc.21.3.342.141

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓