Marketing Science 2004
Special Section Introduction by the ISMS Practice Prize Competition Chairman
Abstract
In 2003 the INFORMS Society for Marketing Science (ISMS) introduce and conducted its inaugural Practice Prize Competition. The reports and papers that follow are the finalists from that competition, representing the best examples of rigor plus relevance that our profession produces.
- DOI
- 10.1287/mksc.1040.0066
- Sources
- openalex