Marketing Science
2024
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment
Sebastian
Gabel1;
Dominik
Molitor2;
Martin
Spann3,4
1 Erasmus University Rotterdam · 2 Fordham University · 3 Munich Business School · 4 Ludwig-Maximilians-Universität München
open access
Abstract
A natural experiment reveals that an ad ban reduces sales of a grocery retailer by 6% but does not affect overall market size.
- DOI
- 10.1287/mksc.2023.0019
- Sources
-
openalex
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