Marketing Science 2025
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation
Abstract
Information asymmetry between investors and entrepreneurs brings about distortions to product experimentations and inefficiencies to innovation outcomes, which are exacerbated by investors’ stereotypes on entrepreneurs.
- DOI
- 10.1287/mksc.2023.0309
- Sources
- openalex